Commentary

Two Of The Nine Lives Of GoPro's Content Marketing Strategy

by Joe Mandese @mp_joemandese, June 10, 2014

When it comes to showing great examples of brand content, Lee Topar, Director of Online Marketing at GoPro, is a tough act to follow. But when you think about the brand he represents, he has an unfair advantage, because GoPro is inherently a brand that people use to create amazing content. So all he had to do is show some. Specifically, he showed three examples. I’m going to embed the first two below, because they show the extremes of content you can find people using to document heroic personal experiences via a GoPro Hero camera. The first one featured a paragliding skier jumping of a cliff just as an avalanche began to roll behind him -- amazing! The next one was a tear-jerker: a video of a fireman resuscitating a kitten and bringing it back to life.