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Louise Evans on Rethinking Work Emails

  • Forbes, Wednesday, June 11, 2014 2:19 PM
Louise Evans, global director of communications & marketing at Dentsu Aegis Network, thinks that companies need to rethink email in the workplace in order to attract Generation Y employees. In an interview with Forbes, she explained that email is still core, but needs to be more concise to deal with short attention spans. "It’s no good sending a long email saying ‘We’ve done A, B and C, and now we’re going to do X, Y and Z.’ People won’t read it – they don’t have the time or the energy, and Generation Y aren’t used to absorbing information in that quantity," she said. "So how do you respond to that and do things differently? You need to ask yourself: what do I need to give this person, of this age, with this experience? Working on their terms is really important."

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