VivaKi Gains Additional Data For AOD Through Datonics Partnership

Publicis Groupe’s VivaKi this week announced a partnership with Datonics, an online data company, to bring additional data to Audience On Demand (AOD), VivaKi’s trading desk.

Datonics specializes in creating “keyword-based segments,” which are based on a consumers’ recent search history, per a release.

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