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Mic Sheds "Policy" Pigeonhole, Pushes Advertising

Going after a larger share of young, intelligent readers, PolicyMic is shortening its name to Mic, and expanding its scope beyond politics to include sports, science, and health. The digital publisher is also getting serious about advertising with the help of recently named CRO John Schneider. “A digital media veteran, Mr. Schneider has logged top sales jobs at Yahoo and Federated Media,” CMO Today reports.

Read the whole story at The Wall Street Journal »

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