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YouTube Is Cheering For Advertising-Friendly Vice Media

  • Fortune, Friday, June 20, 2014 12:03 PM

YouTube is packaging this high quality content like Vice as part of its Google Preferred advertising platform. It likely costs more than your average YouTube ad, and because it’s serialized content with repeat viewers, it looks a lot like TV, which advertisers like. Vice solves another of YouTube’s problem with advertisers—the fact that viewers don’t watch for very long.

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