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Is "Time Spent" Ready To Replace The Pageview?

  • BuzzFeed, Friday, June 20, 2014 12:24 PM
As a number of major publishers switch from an impression-based ad model to one that prioritizes the time that users spend on their sites, Buzzfeed -- and several of its publishing peers -- weigh in on the trend. “Behind all the attention is a concern among publishers that a new metric isn’t ready to take the place of the reviled page views system,” it notes.

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