Around the Net
Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
- AdNews, Monday, June 23, 2014 4:38 PM
AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, is buying over half of its video ads in Australia via “programmatic direct” with the help of TubeMogul, a programmatic video ad platform.
