• by Tyler Loechner , June 24, 2014

Epoxy, a Los Angeles-based video ad platform with a focus on social media networks, on Tuesday announced it has closed a $6.5 million Series A round of funding. The investment round was led by Upfront Ventures and Time Warner.

Other investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.’s Downey Ventures. Epoxy was co-founded by Juan Bruce, CEO, a former member of Team Downey.

“YouTube is still the dominant force in online video, but the audience is clearly starting to fragment with social media (Twitter, Facebook, Vine, Instagram), other Web portals (AOL, Yahoo) and the huge increase in over-the-top (OTT) solutions such as Roku, Xbox, Apple TV and Amazon Fire,” stated Mark Suster, partner at Upfront Ventures.

Epoxy’s platform is integrated with YouTube, Facebook, Twitter, Vine and Instagram to let ad buyers manage video campaigns across those major social networks from one platform. Epoxy also tracks engagement and lets advertisers interact with fans on the various social media sites.