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Vera Bradley Cuts Email Volume & Increases Conversions

US-based retailer Vera Bradley is sending less email these days but their emails are actually more effective. Instead of sending out batch and blast emails as they did in the past, the company has been using data to segment its list and send more personalized emails to customers based on past behaviors. According to Women’s Wear Daily the store has reduced its email marketing volume by 63 percent, yet at the same time, the company's browser-to-purchaser conversion rate has increased by 2.75 times.

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