• The Wall Street Journal, Thursday, June 26, 2014 6:35 PM

Google has come up with a new way to make it easier for apps to pull data from Gmail user's email accounts. The company revealed the news at a developer conference in San Francisco this week. The initiative would turn Gmail into a platform for developers to take the contents of a users' email and apply it to an app. For example, a travel app could scan a user's email to pull out data about airline bookings and hotel reservations in order to turn them into a comprehensive itinerary for the user's trip.

This type of technology already exists among outside apps, but Google will make it easier for outside developers to take advantage of this kind of API. The new API works outside of IMAP, making it easier to communicate with email platforms.

Read the whole story at The Wall Street Journal »