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Campaign Highlights LAX Makeover

The Los Angeles International Airport has been getting a major makeover and a new multimedia digital ad campaign is highlighting the newly modernized air travel hub, as well as ways to avoid hassles and inconvenience as the upgrades continue. The campaign, “LAX is Happening,” targets fliers and residents who live within 10 miles of the airport and centers on a Web site with project resources, tools, and tips, including real-time LAX traffic and road closure maps, “insider” traffic tips and shortcut videos, information on the planned LAX upgrades, including new dining and retail options, and direct access to the airport’s @FlyLAXAirport Twitter feed updates.


Read the whole story at Financial News »

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