• LABusiness Journal, Friday, July 4, 2014 4:32 PM

Santa Monica-based Fuisz Media, which produces interactive videos for marketers, advertisers and e-commerce platforms, has raised $2.1 million in seed funding. The group of investors includes Metamorphic Ventures; Lerer Hippeau Ventures; WGI Group; United Talent Agency; Mesa+; Buddy Media founder Michael Lazerow; LegalZoom co-founder Brian Lee; Roku CMO Matthew Anderson; and Admeld founder and CEO Ben Barokas. The new funding announcement coincided with the launch of Fuisz Interactive Video, which enables businesses to produce interactive videos compatible with a wide range of players. Fuisz’s clients to date include Nike, Target, and Wal-Mart. Fuisz co-founder and CEO Justin Fuisz stated: “The ability to add interactivity quickly and easily to feature editorial content provides boundless options for storytelling and monetization.”

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