24% Never Leave the House without Smartphone

There may be some good news for the advancement of mobile payments, depending on where people live.

While the mobile payment joint venture of Verizon, AT&T and T-Mobile grapples with changing its name from the unfortunately-selected name of Isis, consumers around the world look to technology to make payments simpler, connected and faster.

For online shopping, the smallest number of consumers in the U.S. and Japan are concerned with online fraud while those in Singapore and Brazil are the most concerned, according to a 15-country study.

The research was conducted by Reputation Leaders for PayPal and comprised a survey of 15,000 adults 18-64 in Australia, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Russia, Singapore, Spain, Turkey, UK and the US.

For annoyances with physical shopping, a third (33%) of those in the US are annoyed at waiting for someone to be available to take their payment. This contrasts to 7% in Japan and 10% in China.

The study also found that half the global population wastes up to four hours a day. It found that 23% say they waste the most time on being stuck and traffic and 15% waiting in line to pay for things.

As might be expected, paying by mobile could alleviate some of the wasted time.

When asked which they would never leave the house without, 24% said their smartphone, 21% credit card and 20% cash.

The research is yet another indicator of the global nature of mobile.

Mobile payments may advance faster in one market than another depending on the scope of the perceive problem being solved.

Mobile wallets and payments may be moving ahead region by region, but they are moving ahead.


All the major issues relating to mobile commerce will be discussed at the MediaPost OMMA mCommerce conference in New York on Aug. 7. Hope to see you there. Check out the agenda.



2 comments about "24% Never Leave the House without Smartphone".
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  1. Pete Austin from Fresh Relevance, July 10, 2014 at 8:52 a.m.

    "15% say their biggest waste of time is waiting in line to pay for things." Seriously? Not illness, TV adverts, politicians, transport problems, tax forms, or your boss?

    Apart from deserving the hashtag #firstworldproblems, this issue is so easy to solve - if you're waiting in line for an unacceptably long time to pay for things - and there's no good reason for the delay - put down your shopping basket, walk out, and don't go back for a while. Apart from fixing your personal problem, I assure you that when the retailer sees this happening regularly, they will try extremely hard to fix their processes and everyone else will benefit too.

  2. Chuck Martin from Chuck Martin, July 10, 2014 at 9:43 a.m.

    The choices in the shopping study for where most of their time was wasted included being stuck in traffic, daily routines,traveling to work, waiting in line to pay and pointless meetings, Pete. The study did not ask about illness, politicians, etc.

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