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Search Marketers Must Think Like An Entrepreneur
- Harvard Business Review, Tuesday, July 8, 2014 1:52 PM
Derek Lidow, one of the great entrepreneurs and founder of electronics company International Rectifier, tells us to listen to our ego before starting a business, but the message also rings true to anything we do as search engine marketers. Since true motivation can "thwart" success if left unstated, search marketers must think like entrepreneurs and align the company's motivation with the campaign. Here's how.
