Health care and education companies see the highest average open rates among emailers, according to a new report from IBM's Silverpop. The report found that on average health care companies see an
average of 26.2 percent open rates for their emails and education companies see an average of 25.7 percent. The consumer services industry sees an average email open rate of 25.5 percent and
nonprofits recorded an average of 25.3 percent. Retailers were lower on the list with an average open rate of 20.9 percent.
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