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41% of Email Marketing Messages Are Opened on a Mobile Phone: Campaign Monitor

  • Adweek, Wednesday, July 16, 2014 4:51 PM

Forty-one percent of email marketing messages are opened on a mobile device, according to a new report from Campaign Monitor. The research also revealed that readers are less likely to click through on emails that they open on mobile devices. In addition, the study suggests that improving the content will help drive engagement.

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