CRM services firm PossibleNOW has introduced a new tool designed to help brands cut down on email opt-outs by giving customers the ability to set preferences. The MyPreferences Campaign is a
cloud-based platform that allows consumers to decide how often they receive emails from a company and what kinds of products and services they want to hear about. In addition, the tool allows
consumers to opt-out of program-specific emails while remaining on the company's list for other mailings.
Read the whole story at Destination CRM »