Google is attributing a 22 per cent rise in advertising revenue to brands taking up new formats. particularly video. In the three months to the end of June, revenue rose to $16bn and profits were up 6
per cent at $3.4bn. The company singled out the success of its preferred video service which opens up top YouTube content to advertisers. It has been supported by Coca-Cola, GM, Universal Pictures and
Adidas. It reported video is the 'linchpin' of its strategy for growth.
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