Would You Want Your Ads Following You Around?

That’s what Tarot Insights Founder Maude Standish seemed to suggest during the mobile panel at OMMA Premium in Los Angeles today.

She sparked one of the most emotionally charged discussions, bashing ads that unimaginatively “follow” consumers across their Web surfing sessions.

“By the end of it they hate the advertiser,” she said, suggesting that such strategies likely produce the opposite effect of what the brand’s intended.

She said the problem is that brands and their agencies focus too much on the “how” to get the ads to follow the consumers around, and not enough on the “why.”

She predicted that will ultimately lead to consumers tuning the ads out altogether -- you know, “banner blindness.”
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