If
you think the issues associated with developing -- and optimizing -- creative advertising formats or mobile is challenging, think about the implications or a jacuzzi. Okay so you don’t really
think about advertising on jacuzzis, but you will, according to Lizzie Widhelm.
Not surprisingly, Widhelm is involved with a medium that distributes via jacuzzis -- and refrigerators
and washing machines, and, well, almost anything.
“I just love that everyone is going to struggle with the Internet of things,” Widhelm, who as vice president-digital at
Pandora, heads up the audio programming service’s ad strategy, said during OMMA Display’s “Radio Revenge” panel.
Pandora is already experiencing that
challenge, Widhelm acknowledged, noting that it’s not that easy thinking up compelling formats or advertising on, well, everyday things.
“How are you going to monetize
that,” she asked, adding, if people find optimizing ad formats for mobile challenging, “What about a refrigerator, what about a jacuzzi?”