Is Reimagineering The New Programmatic?

While introducing himself during the opening “buyer’s panel” at OMMA Audience Targeting, RPA’s Mike Margolin disclosed that the Los Angeles-based agency “reimagined” its media department a year ago into an “audience strategy and investment group.”

Why not, Southern California has long been the the land of imagineers, whether they work in Anaheim or Hollywood. Now we can include Santa Monica.
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