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The Anatomy Of A Facebook Ad Campaign

The New York Times follows the evolution of a Facebook campaign for MegaRed -- which it calls “a premium alternative to fish oil pills” -- to explore the social giant’s broad marketing abilities. “The advantage of advertising on the world’s largest social network was that it could do something television ads could not: Using sophisticated analytics, it could help him find people who were already buying fish oil or other products that suggested they were concerned about the health of their hearts, and perhaps persuade them to switch to his brand,” The Times writes.

Read the whole story at The New York Times »

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