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StrongView Gets Top Marks on Forrester's Email Wave Report

  • ClickZ, Monday, August 4, 2014 2:48 PM
StrongView is the leading email marketing vendor, according to a new report from Forrester Research. The Forrester Wave report examined 9 email marketing vendors worth at least $60 million working with enterprise clients. "StrongView joins the rank of Leaders this year for its scalable support for high volume, its dynamic messages and its executive vision, which introduces a plan for using email to enable contextual marketing," Shar VanBoskirk, vice president and principal analyst at Forrester, told ClickZ. "Specifically, it had a strategy focused on utilizing email to play a role beyond driving transactions to establish and enable a series of context-based customer interactions."  Epsilon, Oracle Responsys and Salesforce ExactTarget also ranked well in the report.



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