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Financial Services Authority Gives Social Guidance To Firms

Financial services are the powerhouse of the UK economy but they must be advertised with a long line of terms and conditions information. In new guidance issued yesterday, the Financial Conduct Authority (FCA) said firms should think seriously about dropping Twitter and Facebook ads from their channel mix if their space limitations present compliance issues. Among the guidance the FCA suggested brands consider images, if text is too limiting and all adverts should be identified via #ad.

Read the whole story at Marketing Week »

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