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Google Claims that the New Ease of Unsubscribing From Email Lists is Good For Marketers

  • Time, Friday, August 8, 2014 4:03 PM

Google has made it easier for consumers to unsubscribe from email lists with a new unsubscribed button in all commercial messages. According to a post on Google +, this is as good for consumers as it is for marketers. "For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link," explained the post. 

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