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How To Quantify Mobile Data
- WordStream, Thursday, August 14, 2014 3:59 PM
Rather than speculate about the increase in use of mobile data, Mark Irvine takes us through ways to quantify mobile data. He provides insight on how to determine a good click-through rate for mobile search ads and ways to calculate a mobile quality score, and analyzes AdWords mobile data to fully understand how the search engine results page differs across devices.
