BIZ DEV: Manifest Digital Named Digital AOR For Dymatize Nutrition

Manifest Digital, a digital agency with offices in St. Louis and Chicago, was named digital agency of record for Dymatize Nutrition. The agency will handle all digital marketing communications across Dymatize product lines: Dymatize Nutrition, Supreme Protein and Pursuit Rx. First work for Manifest will be developing all social media strategy and social media programs for Dymatize across various platforms including all brand websites, Facebook, Twitter and Instagram. Manifest will also work with Dymatize's traditional agencies to produce advertising creative. "Dymatize is a perfect fit for Manifest," said Dan Curran, partner at Manifest Digital. "This is a successful, growing brand that has such a great core audience and we are jumping in with integrated brand, digital and social programs to take them to the next level. We really feel like a true extension of the brand and that makes for an impactful partnership." Dymatize Nutrition spent $2.8 million on measured media in 2013 and $2.1 million during the first quarter of 2014, according to Kantar Media.

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