Analytics leads the charge for brands
looking to upgrade their email marketing software, according to David M. Raab is a consultant specializing in marketing technology and
analytics and author of the B2B Marketing Automation Vendor Selection Tool (VEST). In his latest research, Raab found that when marketers are looking to upgrade their email marketing software,
campaign, content and CRM management tools also made the list for features that they needed to upgrade.
Read the whole story at EmailVendorSelection.com »
