• by Mark Walsh  @markfwal, August 18, 2014

Tasha Kuebitz of Provide Commerce, speaking at the Mobile Insider conference, said the company sees purchases taking place in mobile, but “it’s so little, it’s insane.” That more or less confirms a lot of research showing that while people research buys on their phones, but wind up buying through the desktop. What really drives m-commerce, according to Kuebitz, is last-minute buying, like when a guy is trying to buy his wife or girlfriend flowers for Valentine’s Day. To help drive more conversions, she said the company is also testing mobile-optimized landing pages that simplify the buying process.