• by Mark Walsh  @markfwal, August 18, 2014

If you’re a vendor or agency exec pushing mobile advertising, what will really annoy Amy Bartle, director, media & digital marketing, La Quinta Inns? Telling her that people are spending more time in mobile than TV so she should increase spending in mobile. Speaking at the Mobile Insider Summit on Monday, Bartle said over 68% of time spent in mobile is within the home—meaning people are doing something else while on the phone—and 80% are doing personal activities rather than searching or shopping. So if you try to make that argument about spending catching up with mobile time spent, “That’ll get you kicked right out of my office.”