• by Mark Walsh  @markfwal, August 19, 2014

Speaking at MediaPost’s Mobile Insider Summit in Lake Tahoe on Tuesday, Megan Hughes, director of product, mobile, at Orbitz Worldwide, offered some insight into how fast the mobile shift is affecting the travel site’s business. In that vein, she said a third of hotel bookings now take place via mobile—across its apps, mobile Web and tablet Web—compared to only 3% in 2010, when it began building out its mobile offerings. Among hotel bookings, 65% are same-day, compared to only 15% on the desktop, providing further evidence that travel bookings in mobile skew toward more immediate purchases. “These types of stats for us continue to allow us to invest in mobile and make that a core part of our business,” said Hughes.