Adform, a Denmark-based ad tech company, on Monday announced the appointment of Nerissa MacDonald as VP of global revenue. She was formerly associate VP of strategic partnerships and director for EMEA trading at Sizmek.
MacDonald will be based in London but will also manage Adform’s holding group negotiations in the U.S., per a release.
“The increasing demand from our clients in both UK and U.S. led us to look for additions to our team, and we were fortunate to find a person of Nerissa’s caliber to [fulfill] this role,” stated David Fulton, chief commercial officer at Adform.
“I am delighted to have joined such an entrepreneurial and ambitious team at Adform,” stated MacDonald. “Their experience in programmatic rich media and the advances and level of investment being made in their tech stack are impressive and I am glad to be part of the senior management team.”