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Tesco Stores Installing Beacons to Sell Magazines

Customers at Tesco-owned convenience stores will soon find their smartphones offering them bespoke discounts, in the first UK-wide rollout of Apple’s beacon technology. A national British commercial campaign using the US technology group’s in-store beacon system will be launched next week by magazine group IPC Media in 740 One Stop stores. Thousands of other outlets are expected to be involved over the next year.

Read the whole story at Financial Times »

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