Around the Net

Bing Runs U.S. Test On Close Variant Matching

  • Bing Ads, Wednesday, August 27, 2014 1:30 PM
Bing has implemented close variant matching, following Google's lead to discontinue exact and phrase keyword match types in AdWords. Bing Ads is testing the inclusion of close variants in a portion of U.S. exact-match queries in the U.S. market, per Matt Bisson. The feature will match ads to queries that represent exactly the same intent as those that marketers already use. Bisson explains.

Read the whole story at Bing Ads »

Next story loading loading..