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Age & High Income Don't Determine Customer Loyalty: StrongView

  • Yahoo, Thursday, September 11, 2014 4:44 PM
Age and high income do not affect whether or not a consumer will be a loyal customer, according to a new report from email services firm StrongView. In face, loyalty is consistent no matter what age a consumer is, the report revealed. In addition to these findings, the research also conveyed that only 5 percent of consumers that earn $150k in annual salary were loyal to a brand, as compared to 29 percent of shoppers that earn between $25-50k a year. In fact, the study found that 67 percent of loyal customers make $75k or less annually.

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