The Martin Agency promoted Jorge Calleja to executive creative director, up from group creative director. Calleja joined the agency in 2012 and was instrumental in bringing in the OREO business with
the creation of the Wonderfilled campaign. Calleja will remain the lead on the OREO account in the U.S. and globally. In addition, he will continue to play a big role in new business. His guidance
helped Martin win Chips Ahoy! and Stolichnaya vodka. He will continue to work with these two accounts in his new role. "Jorge is a world-class combination of talent, brains and passion," said Joe
Alexander, chief creative officer of The Martin Agency. "He's especially adept at creating iconic campaigns, like Wonderfilled. And on top of it all, he's a joy to be around. We're lucky to have him."
Calleja won two Cannes Lions and two One Show pencils in 2014. Prior to joining The Martin Agency, Calleja worked on the Coca-Cola "Open Happiness" campaign at Wieden+Kennedy as well as on Honda,
Adidas, Nike and LEGO in Europe.