We all knew it wouldn’t be long before someone would snap up what’s left of Media Metrix. And the winner is… comScore Networks, Inc. And it only cost them $1.5 million.
The company announced
yesterday afternoon that it has acquired certain assets of the Media Metrix Internet Audience Measurement service in the United States and Canada. comScore plans to establish a Media Metrix Division,
which will sell and service comScore’s portfolio of Internet audience measurement services, including Media Metrix, AiM, and netScore.
Peter Daboll, who just recently joined comScore himself as
president of the Media Solutions Division, has been named president of the Media Metrix Division, reporting to Magid Abraham, comScore’s president and CEO. comScore’s Media Solutions Division will be
merged into the Media Metrix Division.
According to the announcement, a number of Jupiter Media Metrix employees will join comScore’s Media Metrix Division, and comScore will establish a New York
City office to accommodate staff currently employed in that location, the announcement said.
Robert Becker, CEO of Jupiter Media Metrix said he was confidents that Media Metrix will “”thrive as
part of the comScore organization," adding that the transaction “ensures that Media Metrix – the brand that created the Internet audience measurement space – will continue as the market leader."
comScore separately announced today that it had closed approximately $20 million in Series D funding, bringing the total capitalization of the company to more than $76 million.
Looks like
NetRatings will have a serious competitor after all.