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What Went Wrong With "NYT Opinion" App?

Earlier this week, The New York Times said it was shuttering a recently launched app, NYT Opinion, in which it had the highest hopes. What went wrong? Simply put, It was “unable to find a substantial paying audience,” Nieman Lab reports. As such, according to Andy Rosenthal, editorial page editor for the Times: “It’s just not working as a business.” Another app that launched alongside Opinion, NYT Now, will continue to live on, but with what Nieman Lab calls a “tweaked subscription model.”

Read the whole story at Nieman Lab »

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