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Searches With Answer Boxes On Rise
- Moz, Friday, October 3, 2014 1:30 PM
Data from a report published by Moz shows a jump in the number of Google's Quick Answer boxes that return in query results. This measurement focuses on answer boxes -- snippets of information about a subject that appears in a box at the top of the search query results, such as direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. The study suggests that the Quick Answer boxes appear up to 44% more frequently, while the attributed answer boxes appear 98% more frequently. Peter Meyers tells us why this matters.
