announced the appointments of CARLOS MARTINEZ-CORTINES
to general manager of the L.A. office, SEAN PATRICK
to group account director and CARLA
to account director. Martinez-Cortines previously served as vice president, group client director of Badillo-Nazca in Puerto Rico. As group account director, Patrick will oversee all
Procter & Gamble businesses including Tide, Pampers, Crest, Sunny Delight, and Head & Shoulders. Poumian-Ruiz moves over to Conill from the Vidal Partnership where she managed U.S. Hispanic
advertising efforts for Schering-Plough, MasterCard, and Wendy’s. Her new responsibilities include overseeing the healthcare businesses at Conill, including Tylenol, Pepcid, Mylanta, and Motrin.