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The Future Of Search Won't Rely As Much On Links

  • Moz, Wednesday, October 8, 2014 1:29 PM

Building links that help grow online businesses and organic search traffic continues to get more difficult. While links will remain a ranking factor, other signals will gain influence when it comes to determining the better pages to serve the searchers. Paddy Moogan points to patents that provide insight into the shift. Some signals may become diluted, while others replace what marketers deem important today, especially as Google gets better at understanding intent.

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