It works with search engine marketing, too. Consider whether the audience clicking through an organic listing or paid-search ad is either brand or price-driven. It may sound simple, but you'd be
surprised at how many marketers skip that nuance.
Knowing the pre-existing attitudes of potential shopper can have huge influence in brand strategy. A premium brand competing in
a commodity market category needs to know what attracts existing buyers, but also needs to think about reinventing the category to thrive and grow.Read the whole story at Milliward Brown »
