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Email Could Be More Effective on Smartphones if Mobile Payments Were Easier

  • Pymnts, Thursday, October 9, 2014 12:04 PM
John Killoran, CEO of @Pay, thinks that email could be the secret to mobile payments taking off. In an interview with Pymnts, he explained that while emails opens on the phone are high, transactions are low because of the multiple steps usually required for a customer to respond to an email offer on the phone. He believes that if consumers can make a purchase in less steps, then the power of email as a transaction generating channel will win out on the phone.

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