John Killoran, CEO of @Pay, thinks that email could be the secret to mobile payments taking off. In an interview with Pymnts, he explained that while emails opens on the phone are
high, transactions are low because of the multiple steps usually required for a customer to respond to an email offer on the phone. He believes that if consumers can make a purchase in less
steps, then the power of email as a
- Pymnts, Thursday, October 9, 2014 12:04 PM
transaction generating channel will win out on the phone.
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