Bauer Taps Readly For Flat-Fee Digital Magazine Sales

The future of digital magazine sales may be all-access packages -- at least, that’s what Bauer Media Group is betting in its new partnership with Readly, a Sweden-based service that offers readers flat-fee subscriptions to multiple magazines.

Under the terms of the deal, Readly is offering Bauer readers access to the publisher’s portfolio of over 100 digital magazine titles in the U.S., U.K., and Germany for $9.99 per month.

That flat monthly fee gives readers access to digital editions of Bauer Media titles, including U.S. magazines In Touch Weekly, Life & Style Weekly, Closer Weekly, First for Women, Woman’s World, and Celebrate with Women’s World; U.K. magazines FHM, Empire, Car Classic Weekly, Golf Illustrated, Golf World, Grazia, and Closer; and the German digital editions of In Touch, In Touch Style and Shape, among others.



Carsten Schüerhoff, Bauer Media’s head of digital brand solutions and innovations, observed: “With the new distribution channel we will reach new target groups -- and thus new sources of revenue. Readly offers an ideal platform for digitally inclined people who like to be inspired and want to choose their own digital magazines individually and spontaneously -- without being restricted to certain titles.”

The Readly app gives users free unlimited access to subscriptions on up to five devices, meaning subscriptions can be used by groups of people, making it suitable for sharing among family and friends. Currently, the service carries over 600 titles from 146 publishers around the world.

The digital publishing world has been getting more global in recent months, with a number of deals spanning Europe and the Atlantic.

Last month, R.R. Donnelly sold Press+, which operates digital pay walls for online publications, to a group European of investors led by 3TS Capital Partners. Press+ is merging with the latter’s Piano Media, a pay-wall provider based in Austria, whose business has thus far been focused on Central Europe.

Next story loading loading..