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Snapchat Planning "Platform" Business Strategy

Last week, Snapchat CEO Evan Spiegel said ads were coming to the messaging platform. Yet, “Spiegel’s words were something of a feint,” The Information reports. “While ads will indeed be coming to Snapchat soon … they are not the long-term play.” Regarding said play, The Information adds: “The company has been holding discussions about the real way it plans to mint millions: turning its app into a platform, i.e. making money by integrating with other services and building services people are willing to pay for.”

Read the whole story at The Information »

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