Around the Net
ANA Acquires BMA, Turns Association Into Division
- The New York Times, Monday, October 20, 2014 3 PM
The Association of National Advertisers has agreed to acquire the Business Marketing Association. Financial terms were not disclosed. The Business Marketing Association will become a division of the ANA and move to New York from Naperville, Ill. Its board of directors, which approved the acquisition, becomes the division's board of advisers. Al Maag, executive director of the association, and VP of public relations at electronic components distributor Avnet, will remain in his position.
Great to see mergers happen int he non-profit and association space when they make fiscal sense. In this case, it does make sense. Mission's are similar enough to allow for shared overhead yet separate programs when necessary.