Wearable technology: What mood are you in?

Speaking at the OMMA Chicago: Art & Science of Digital Advertising, Greg Getner, planning director for Y&R Chicago,
says the next wave for personal device using will be more “frictionless sharing.”

"Technology will be reducing that friction," he says. “I still have to take out my phone.” But he adds that content providers will be looking to make content more “glance-able.”

Not only that, but Getner says ‘geo-fencing’ in devices will better clue users when approaching others in determining, “not only where you are, but what mood you are in.”

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