• Yahoo, Wednesday, October 29, 2014 4:22 PM

ClickZ has posted an article exploring Yahoo’s moves in the programmatic space, questioning whether or not the company can “make a dent” in the ad tech industry.

The post notes that Yahoo’s pool of first-party data the revamped Right Media ad exchange are things Yahoo is “doing well” in the space, while saying that the fact Yahoo is a little late to the game may make it hard for it to “make its mark on the programmatic industry.”

“Many agencies and advertisers who are invested in the programmatic space are already committed to specific tools, and want any other solutions to tie in nicely with the tracking, reporting, and analytics tools they're already using,” the post reads.

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