- Poynter, Tuesday, November 4, 2014 11:33 AM
Like many publishers, Time uses a daily email newsletter to get readers to visit its site each morning. The daily digest, called "The Brief" is a roundup of what the magazine has published online
in the past day. In the past, the organization sent RSS-generated emails for 10 different verticals, but last year combined it all into one daily as part of a site redesign. In the past, open
rates averaged about 17 percent but are not at 40 percent.
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