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Dominos Campaign Pushes Voice Ordering In Mobile App

  • Forbes, Monday, November 10, 2014 1:53 PM
How will search engines and brands predict future intent through voice ordering or search in apps? Dominos recently added voice ordering to its mobile application to support, in part, the 55% of teens and 40% of adults that Google says now use voice search. Now the company continues to push the feature in a campaign. It signals that voice search continues to become more accepted as a means to find information. While the MediaPost Search Insider Summits have been exploring this option for years, Jayson DeMey analyzes forthcoming changes.

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